- İçerik:
- Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wise covers key concepts and practices that can help you use targeting to successfully connect with your audience. Luan discusses the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences. She also covers buyer personas, explaining how to create and leverage personas in your marketing.
Eser başlığı ile ilgili bilgiler
Yayın adı: Marketing Foundations: Targeting
Yazar: Wise, Luan
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3582
Nüsha
3582
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 Gün