- İçerik:
- Customer journey maps can be a powerful tool for businesses, offering a clear view into the customer''s true experience with a brand, service, or product. In this practical sequel to the introductory course, instructor Jeannie Walters walks through creating an actual customer journey map from start to finish. Jeannie covers each step, including setting goals, gathering data, facilitating a journey mapping workshop, interviewing customers to validate the map, and more. Along the way, she offers plenty of tips and techniques to help focus the process and move your team toward an actionable goal. The course wraps up with ideas for presenting and sharing the completed map, leveraging the findings, and other ways to use this important tool.
Eser başlığı ile ilgili bilgiler
Yayın adı: Journey Mapping: Case Study in Action
Yazar: Walters, Jeannie
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
13578
Nüsha
13578
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 Gün