der OnleiheVerbundHessen. Designing a Print Ad

Seitenbereiche:

Designing a Print Ad

Designing a Print Ad

Auteur: Smallish, Craig

Année: 2014

Disponible

Contenu:
A successful print ad campaign entices the reader visually, and then delivers on its promise with a compelling message. This course details the process of constructing ad layouts for print-emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. Using a client brief for the Landon Hotel brand, Craig Smallish explores three creative concepts and then takes the most successful concept through the complete development process, from obtaining reference material to refining the layouts. Along the way, you'll learn how to produce rough thumbnail sketches; select photos, illustrations, and typography for your design; and balance the contrast and placement of assets. Plus, learn tips for presenting your print ad campaign ideas to your clients.

Titre: Designing a Print Ad

Auteur: Smallish, Craig

Éditeur: LinkedIn

Catégorie: eLearning, Software & Programmieren, Grafik & Video

3297 Exemplaires
3297 Disponible
0 Réservation

Durée du prêt: 180 jours