- İçerik:
- Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What''s more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy. In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
Eser başlığı ile ilgili bilgiler
Yayın adı: Create a Brand Strategy
Yazar: Pedersen, Lindsay
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
13605
Nüsha
13605
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 days