- contenido:
- Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.
Información de título
título: Marketing for Social Change
autor: Boyd, Drew
editorial: LinkedIn
categoría: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
2568
ejemplares
2568
disponible
0
reserva
plazo del préstamo: 180 dias