- contenido:
- Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.
Información de título
título: Marketing Ethics
autor: Breakenridge, Deirdre
editorial: LinkedIn
categoría: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3024
ejemplares
3024
disponible
0
reserva
plazo del préstamo: 180 dias