- Contenu:
- In most organizations, the responsibility for innovating products and services falls to the CMO. But innovation isn't a one-person job. The key is to create a culture of innovation and drive it throughout the company. In this course, marketing and innovation leader Drew Boyd explains how to drive innovation in an organization through training and motivation, process improvement, and internal auditing. Learn how to hire the right people, and continually improve and reward them. Find out how to use current processes and make them more innovative. Finally, discover how to overcome resistance and measure results.
Informations sur le titre
Titre: CMO Foundations: Driving Innovation
Auteur: Boyd, Drew
Éditeur: LinkedIn
Catégorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
2537
Exemplaires
2537
Disponible
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Réservation
Durée du prêt: 180 jours