- Contenu:
- Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business''s brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.
Informations sur le titre
Titre: Managing Brand Reputation
Auteur: Chan, Goldie
Éditeur: LinkedIn
Catégorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
2542
Exemplaires
2542
Disponible
0
Réservation
Durée du prêt: 180 jours