- İçerik:
- When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches-advertising, social media, and event marketing, for example-are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.
Eser başlığı ile ilgili bilgiler
Yayın adı: Brand and Marketing Integration
Yazar: Shapiro, Dina
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
14116
Nüsha
14116
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 Gün