- Contenu:
- The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job-if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.
Informations sur le titre
Titre: Learning Art Direction
Auteur: Siegler, Bonnie
Éditeur: LinkedIn
Catégorie: eLearning, Software & Programmieren, Grafik & Video
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Durée du prêt: 180 days