- Contenu:
- Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand.
Informations sur le titre
Titre: Learning Package Design
Auteur: Herrera, Gerardo
Éditeur: LinkedIn
Catégorie: eLearning, Software & Programmieren, Grafik & Video
3523
Exemplaires
3523
Disponible
0
Réservation
Durée du prêt: 180 jours