- İçerik:
- Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.
Eser başlığı ile ilgili bilgiler
Yayın adı: CMO Foundations: Creating a Marketing Culture
Yazar: Breakenridge, Deirdre
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
3232
Nüsha
3232
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 Gün