- İçerik:
- By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor''s strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis.
Eser başlığı ile ilgili bilgiler
Yayın adı: Marketing Foundations: Competitive Market Analysis
Yazar: Breakenridge, Deirdre
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
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Ödünç alma süresi: 180 Gün