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What do you offer your audience that no one else can? Defining your unique competitive advantage not ...
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Contrary to popular belief, your business should have plenty of competitors. Thriving competition sh ...
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Making money is the very reason your business exists-but entrepreneurs often don't pay enough attent ...
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Who are you selling to? Success depends on a focused and detailed definition of your core audience. ...
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Marketing objectives are the culmination of all of your marketing activities. But you must set concr ...
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Revenue forecasting is a form of predicting the future-which makes it intimidating and may be why so ...
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Pricing can determine whether your business succeeds or fails. This course reveals a proven methodol ...
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Your market's growth rate is out of your hands-but how you position your business to capitalize on i ...
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What problem does your company solve for customers? Your answer is the reason your business exists. ...
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To determine the size of your potential market, tighten the focus until you have a clear and specifi ...
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