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Marketing: Customer Segmentation

Marketing: Customer Segmentation

autor: Ladd, Doug

año: 2020

disponible

contenido:
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.

título: Marketing: Customer Segmentation

autor: Ladd, Doug

editorial: LinkedIn

categoría: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse

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plazo del préstamo: 180 dias