- İçerik:
- Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
Eser başlığı ile ilgili bilgiler
Yayın adı: Marketing: Customer Segmentation
Yazar: Ladd, Doug
Yayınevi: LinkedIn
Kategori: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
13039
Nüsha
13039
Mevcut
0
Rezervasyonlar
Ödünç alma süresi: 180 Gün