- Contenu:
- Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
Informations sur le titre
Titre: Marketing: Customer Segmentation
Auteur: Ladd, Doug
Éditeur: LinkedIn
Catégorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
13039
Exemplaires
13039
Disponible
0
Réservation
Durée du prêt: 180 jours